Technologies Used in this project
Frameworks
Sarah's Whisper is a fashion-focused eCommerce brand offering modern, elegant apparel designed for confident women. The brand emphasizes minimal aesthetics, curated collections, and a premium online shopping experience.
The existing homepage lacked visual hierarchy, strong brand messaging, and optimized product presentation. The goal was to create a modern, conversion-focused homepage aligned with fashion eCommerce best practices.
Delivered a premium, structured homepage experience with improved product visibility, clearer CTAs, and enhanced mobile responsiveness.
The previous hero section did not communicate brand value clearly, causing early drop-offs.
Redesigned hero with compelling headline, strategic CTA placement, and improved product-focused imagery.
PageFly default components had design limitations.
Extended functionality with custom Liquid code and CSS overrides for advanced layout control.
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